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商品編號： 9-794-103 出版日期： 1994/01/26 作者姓名： Brandenburger, Adam;Kou, Julia 商品類別： Other 商品規格： 2p 再版日期： 1995/04/11 地域： 產業： Airline industry 個案年度： -
商品敘述：
The early 1990s saw a new wave of start-ups in the U.S. airline business. One entrant, Kiwi International Air Lines, took to the skies in September 1992 with a strategy of attracting small-business travelers looking to save money but lacking the flexibility to book in advance. Fares were to be pegged to the lowest restricted fares in the market, but offered on an unrestricted basis. Another setting in which entrants have recently sought to capture market share from large, established players is the U.S. credit card industry. In the early 1990s, the industry witnessed an onslaught of new players wooing customers with offers of low interest rates and small or nonexistent fees. This case explores some aspects of the game between small-scale entrants and large-scale incumbents.
涵蓋領域：
Capacity planning;Competitive advantage;Game theory;Competitive forces;Currency;Pricing strategy;Start-ups
相關資料：
, (9-795-178), 15p, by Adam Brandenburger
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